Wix Review
$14 / mo.
- Numerous widgets
- Rich web-store features
- Good mobile-site-building tools
- Free option
About Wix
Getting Started With Wix
Wix is a website builder, an easy-to-use tool that lets you quickly create an online presence via drag-and-drop interface—no coding or FTP knowledge is required. All you need is an email address to get started with Wix’s web hosting. In fact, if you don’t mind the advertisements, you can spin up a site for free.
On the other hand, if you want an ad-free site with a custom URL, or e-commerce options, you must upgrade to a paid account. These range from the $14-per-month Combo account (3GB of storage and 2GB of monthly data transfers) to the full, $39-per-month VIP plan (35GB of storage, a domain name, unlimited monthly data transfers, a professional logo, and priority support). If you want a shopping cart and other money-making features, business and e-commerce plans cost between $23 and $49 per month. Finally, there are the Enterprise-level plans that require a bespoke quote from a Wix representative, and start at $500 per month. For a full rundown of account types, see Wix’s premium account grid.
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Web Design Options
After you’ve chosen a template and started editing your site, you’re treated to a one-minute introductory video. The templates are modern and attractive, with many pinning your navigation icons to the top as the site viewer scrolls down. Eight, round buttons let you add elements, change the background image, access the App Market (from which you get third-party site widgets), see your uploads, and start blogging. You can easily minimize or hide these controls if you need to edit the area under them.
Editing the template design is a cinch. Just click any element, and you’ll see resizing handles and dragging buttons. You have a lot more freedom to place objects where you want them than in Weebly or Squarespace. Double-click text to edit and format it. As you move objects around, guides appear when they’re in line with other objects, to help with alignment. A toolbar offers tools for sizing and arranging objects, including size matching, alignment, and overlap options. If you select more than one object, you can move them together around the page. We like that any object can be animated on load, with effects like Bounce-In, Glide-In, and Spin-In. Overall, Wix offers an outstanding basic editor.
One thing about the Wix site-building interface that really impresses us is that it uses right-click context menus. Most other builders do nothing with right clicks, except launch browser options that don’t help with site building. Wix lets you use right-clicks to change images or edit text. You can customize page design to your heart’s content, including the number of columns, their sizes, and their alignment. In addition, you can easily add new pages, and drag them around to change the site’s navigation hierarchy. Wix lets you password-protect particular pages or require a membership sign-up or sign-in to access content.
Website Builder Extras
Wix’s main account administrative interface is clearer than Weebly’s, too, with a full page listing your sites. Click one, and the site dashboard appears with a side rail of site option buttons. You also see a feed of site activity, and there are buttons for common tasks.
One disappointment is the lack of included site-traffic reporting. However, you can use the free Web-Stat app or set up a separate Google Analytics account (which requires a paid account level) for this functionality. Web-Stats is pretty informative, telling you where visits came from and what display, computer, and browsers visitors used—even for free users. Premium account holders can add Facebook Pixel reporting.
Wix has several features that’ll enhance the hosting experience, including Wix Fitness, Wix Turbo, and Ascend by Wix. If you’re updating a site you haven’t touched since the arrival of Wix Turbo, which improves page load speeds, you have to go through a site-updating process. For our 17-page test site, the process took under a minute and the site looked just the same after the process. Wix Fitness is a site building framework caters to, you guessed it, fitness entrepreneurs. It simplifies promotion, scheduling, client management, and even selling online workout videos. Wix Turbo is performance technology that Wix says will improve site-loading speeds. According to the company, “Wix sites will be optimized for accelerated JavaScript execution time and use the most recent CSS functionality.”
Ascend by Wix is “a suite of 20 products that lets entrepreneurs start, manage and promote a business directly from the Wix web development platform.” The tools include chat, site membership, invoices, workflows, tasks, automations, and price quotes.
Wix Artificial Design Intelligence
We tried using the Wix ADI to build a test local business website. It dramatically simplifies site building, it’s surprisingly fun to use, and it offers lots of handholding. You start by answering a few basic questions about the site’s purpose, features, location, and title. It then searches the web for content related to your business or activity. You can optionally add social accounts such as Facebook, Instagram, and Twitter. After this you pick a style, have ADI create a color palette based on your logo, and click Create My Site.
Working With Photos and Videos
Wix has a big advantage over Weebly and Squarespace when it comes to photos: It lets you reuse images you’ve already uploaded by saving them in online folders for you. The other services make you re-upload photos if you want to use them in another place on your site.
Wix also lets you add images from other online sources such as Flickr and Facebook. Ditto for videos. You can use video in places where the others only let you use photos, such as the main theme background. The service also provides lots of stock images and videos to use on your site. Much of this content is free, but you can also purchase reasonably priced stock images from BigStock.
Pros & Cons of Using Wix
Pros
- Remarkably intuitive Editor X interface
- Numerous widgets
- Hundreds of templates for specific businesses and other uses
- Good mobile-site-building tools
- Rich web-store features
Cons
- No built-in statistics
- Doesn't let you switch templates
Conclusion
Featuring robust customization, ecommerce tools, and a new, Photoshop-like interface, web builder Wix lets you create beautiful sites without spending a dime.